My Story

From Survival to Purpose

By Loryn Fox, Founder of LUCYFOX

People often ask me how LUCYFOX began.

Most assume it started with crystals, essential oils or a business idea.

The truth is, it started long before any of those things.

It started with the people who raised me.

It started with the lessons I learned growing up.

It started with the moments that shaped me into the woman I am today.

The Family Who Built Me

I grew up in Campbelltown, just outside Sydney, in a quiet little cul-de-sac where everyone knew everyone.

Looking back, I realise how lucky I was.

Our childhood was filled with the simple things that create the best memories water skiing, bushwalks, riding bikes until the streetlights came on, backyard barbecues, neighbours who became family, and a home that was always full of laughter.

It wasn't a childhood of luxury, but it was rich in everything that mattered.

I was raised by two incredible people who couldn't have been more different, yet together they gave me everything I needed.

My dad was strength.

My mum was love.

Dad owned an engineering business repairing forklifts. He was one of the strongest people I have ever known. Fiercely loyal, hardworking and respected by everyone around him. He was the type of man who would stand up for anyone he loved without hesitation.

But his strength wasn't something he was born with.

He grew up with very little. His childhood was full of second-hand bikes, hand-me-downs and watching his parents work incredibly hard just to make ends meet. He understood struggle, and because of that, he spent his life trying to give his family opportunities he never had.

There was one lesson he taught my sisters and me that has stayed with me forever.

You protect your family. No matter what.

Being one of four girls, that became part of who I was.

You looked after each other.

You stood together.

You never let your family fall.

My mum was completely different.

She was warmth.

She was kindness.

She was home.

She was the mum every child dreams of having. Gentle, patient, loving and endlessly supportive. She taught me how to cook, how to care for people and how powerful it is to simply make someone feel loved.

As a little girl, I was completely attached to her.

As I grew older, I began to understand my dad differently. I admired his strength and the way he protected the people he loved.

Looking back now, I realise I became a combination of both of them.

My dad gave me resilience.

My mum gave me compassion.

Those two qualities would eventually become the foundation of everything I built.

The Girl Who Always Felt There Was More

School was never really my strength.

I loved school because of my friends.

I loved the laughter, the connection and the feeling of belonging.

Academically, I struggled. I finished Year 10 but failed every subject.

I wasn't the student everyone expected to become successful.

I wasn't the school captain.

I wasn't chasing awards.

I was the girl at the back of the oval organising the weekend party.

I was shy as a little girl, but as a teenager I became adventurous, rebellious and full of life.

I loved people.

I loved friendships.

I loved feeling free.

But underneath it all, there was something I couldn't explain.

I always felt like I was destined for more.

I just didn't know what "more" looked like.

Now I understand that feeling wasn't about becoming successful.

It was about becoming the person I was always meant to be.

The Season That Changed Everything

Becoming a mum changed everything.

The carefree girl disappeared overnight, and suddenly my entire world became about protecting my daughters.

They became my purpose.

Then life changed in a way I never expected.

The relationship I had fought so hard to hold together became one of the hardest chapters of my life.

I suddenly found myself carrying responsibilities I never imagined I would have to carry.

My parents opened their property and gave my daughters and me somewhere safe to land.

We moved into a shed on their five-acre property.

From the outside, it looked exactly like a shed.

Inside, someone had built the simplest little home.

Upstairs were two small bedrooms.

My two youngest daughters shared one room.

My eldest daughter, Madeline, slept beside me.

Downstairs was one open room that became our kitchen, lounge room and everything in between.

It was basic.

But it was safe.

And I will never forget the love my parents wrapped around us during that time.

Even with that love surrounding us, emotionally it was one of the hardest seasons of my life.

There were nights where I cried myself to sleep.

Nights where I wondered how I was going to provide for my girls.

Nights where the fear felt bigger than me.

I would put the girls to bed early.

Then I would put myself to bed early too.

Not because I was tired.

Because I simply didn't know how else to cope.

But every single morning I got up.

Because my girls needed me.

Learning to Stand on My Own

Eventually, I moved into a rental and began rebuilding our lives.

I needed to create a future.

I needed to support my daughters.

I needed to find a way.

One day, while driving past a council clean-up, I noticed a dining table someone had left on the side of the road.

Most people saw rubbish.

I saw possibility.

I picked it up.

Sanded it back.

Restored it.

Sold it.

Then I found another one.

And another.

Soon I was restoring furniture every chance I could.

Every dollar went towards paying bills, feeding my girls and slowly creating a future.

I wasn't building a business.

I was rebuilding a life.

Then came the moment that changed everything.

After years of trying, giving and carrying more than I ever thought one person could carry, something inside me shifted.

There was a person I had given so much of myself to.

I had believed that if I just tried harder, loved harder and supported harder, everything would eventually work out.

I had watched my own parents continue choosing each other through life's challenges, and I believed that's what love meant.

You keep trying.

You keep showing up.

You never give up.

But one evening, after working all day, paying the bills, caring for my daughters, cooking dinner and holding everything together, I looked around and realised something.

I had already been rebuilding my life on my own, i had moved out and was doing it all!

I didn't need someone to rescue me.

I had already rescued myself.

That was the moment I chose myself.

That was the moment I quietly said,

"Get out of my house."

There was no anger.

No revenge.

Just clarity.

I knew I couldn't spend the rest of my life surviving.

I wanted to build something.

Something meaningful.

Something that would help people.

The Love I Never Thought I'd Find

For a long time, I believed strength meant never needing anyone.

After everything I had experienced, I built walls around myself.

Those walls protected me.

They helped me survive.

I became fiercely independent because I knew I could rely on myself.

But somewhere along the way, I convinced myself that needing someone meant weakness.

Then I met my husband.

And he showed me something I never expected.

He showed me that love could feel safe.

He didn't come into my life to save me.

I had already saved myself.

He came into my life and simply walked beside me.

Patiently.

Kindly.

Consistently.

He broke down walls I didn't even realise I'd built.

Not through grand gestures.

Through showing up every single day.

Through loving not just me, but my daughters, our family and the life we were creating together.

He taught me that strength doesn't mean carrying everything alone.

That you can be fiercely independent and still allow someone to love and support you.

Today, he is one of the greatest blessings in my life.

He has stood beside me through every challenge, every risk and every dream.

He helped build our warehouse.

He has believed in LUCYFOX as much as I have.

But more importantly, he reminded me that I was worthy of being loved.

He is the love I never thought I'd find.

The Birth of LUCYFOX

When I first started my business, I wasn't selling crystals.

I started by selling makeup.

Every dollar I earned went straight back into the business.

I saved everything.

I reinvested everything.

Slowly, the business began to grow.

Around that time, I found Reiki.

For the first time, I experienced a kind of healing that reached places I couldn't hide anymore.

I'd spoken to counsellors.

I'd seen psychologists.

They all helped me in different ways.

But Reiki invited me to stop pretending I was okay.

It invited me to be honest with myself.

Through that journey, I discovered crystals and essential oils.

They became part of my own healing.

Not because they magically fixed my life, but because they reminded me to slow down, breathe, reconnect with myself and keep moving forward one day at a time.

I also realised something.

The beautiful products I was finding were often too expensive for everyday women.

I wanted something different.

I wanted women to have access to beautiful, high-quality products without feeling like self-care was a luxury.

I wanted to build an honest brand.

A truthful brand.

A brand that genuinely cared, that was an extension of me.

That's how LUCYFOX was born.

The name came from my eldest daughter.

Her nickname was Lucy.

Fox is my surname.

It felt right that the business would always carry a piece of the little girl who walked beside me through the hardest years of our life.

The Legacy I Hope to Leave

Today, LUCYFOX has grown beyond anything I could have imagined.

We have an incredible team.

We have our own warehouse.

We have customers all over the world.

When someone opens a LUCYFOX parcel, I don't want it to feel like another online order.

I want them to feel seen.

I want them to feel loved.

I want them to feel cared for.

I want them to feel like somebody understands.

Because I know what it feels like to wonder if you'll ever find your way through the darkest season of your life.

If there is one thing I hope people say about me after I'm gone, it is this:

She genuinely cared.

That somewhere, through a parcel, a message or even across a computer screen, they felt less alone.

That they felt seen.

That they felt understood.

That they felt connected to someone who knew what it was like to rebuild.

And that they walked away believing one simple thing:

"If she can do it, maybe I can too."

Because that's what LUCYFOX has always been about.

Not crystals.

Not essential oils.

Not jewellery.

Hope.

I was a little girl from Campbelltown who was raised by a father who taught me strength and a mother who taught me love.

I became a mother who fought for her daughters.

I became a woman who rebuilt her life from the ground up.

And somewhere along the way, I built more than a business.

I built a place where women could feel seen.

A place where they could reconnect with themselves.

A place that quietly reminds them that no matter how broken life may feel...

Beautiful things can still grow.